Case study · 2026
A perfume store redesigned around how people actually choose a scent: website, iOS and Android app, and one design system for both.
The task
Nisha Perfume sells original and niche perfume in Ukraine, in full bottles and by the millilitre. The client came with a working website and app and wanted both improved, in UX and in UI.
The old store looked like a template and didn’t help people choose a scent:
How I worked
I was the only designer on the project and worked in a full team with developers, QA and a project manager.
Key decisions
ProblemThe home page had no focus: banners in different styles and an Instagram block in the main spot.
DecisionOne message in the hero, try any scent in a small volume; top brands and “New & bestsellers” right after it; dark warm banners with one green accent.
ProblemSelling by the millilitre was hidden; cards showed only a name and a price.
DecisionVolume from 2 ml right in the catalog card, with price per ml, rating, reviews, favourites and a gender tag in one block. The card has three states: default, hover and volume selected.
ProblemSeven closed dropdowns: people had to open each one to see what was inside.
DecisionAn A–Z brand index and favourite brands; chips for gender, volume, fragrance type, concentration and season; including and excluding notes (top, heart, base); a price per ml range.
ProblemPeople couldn’t tell how a perfume smells or how long it lasts before buying.
DecisionA note pyramid in plain words, longevity and sillage scales, “96% bought again”, reviews that show the purchased volume, and a sticky buy bar on mobile.
ProblemA long checkout without a clear end.
DecisionCart, Checkout, Done, with the summary always in view; saved Home and Work addresses; Nisha Coins with one toggle and a slider; monobank, cards, Apple and Google Pay, instalments and cash on delivery.
ProblemPeople ordered perfume sets through Instagram: they had to write which scents they wanted, how many millilitres and how many vials.
DecisionA set builder on the website, a new feature the client asked for and we designed together. Pick a box (5 × 3 ml, 3 × 5 ml or 5 × 5 ml), add scents with search and filters, and the set summary with the total updates as you go.
Mobile app
The iOS and Android app adds what a website can’t: a personal feed, gifts and loyalty in one place.
Four quick steps: which scents, which families, favourite brands and when you plan to wear them. The app then picks scents for that taste and opens the “Specially for you” feed.
Right from the product page, people can send a partner or a friend a hint: who it’s for, their email, the occasion and a message, with a preview of the email.
Design system
I built it from scratch together with Claude: one set of tokens and components for the website and the iOS and Android app.
Color, type and spacing tokens: a green accent on warm neutrals, Commissioner for headings and prices, Inter for the interface, and spacing on a 4 px grid.
Components are drawn in all their states and sizes. The volume picker has default, hover, selected and disabled in four sizes; the note filter has a third state, exclude.
The same mobile menu works in three versions: in the app, for a guest on the website and for a signed-in customer with their Nisha Coins.
Shadow and z-index scales with clear rules, so developers use tokens instead of “magic” numbers.
Status
The new website went live in November 2026. The team is still building the app.